Superior supply chain collaboration, where members leverage the capabilities of suppliers and customers, is vital to survive and flourish in this competitive business climate ( Fawcett, Fawcett, Watson & Magnan, 2012).Ĭao & Zhang (2012) posit that collaboration in the supply chain denotes a situation where more than one independent firm teams up in planning as well as executing their supply chain activities. Supply chain collaboration is critical to performance advances that result in a sustained competitive advantage ( Cao & Zhang, 2011). Uncertainty, as well as changing customer expectations, made it abundantly clear that no single individual organization has a monopoly over the efforts that lead to increased customer satisfaction. The full terms of this licence may be seen at Īdvances in information and communications technology (ICT), as well as globalization, have resulted in organizations becoming increasingly conscious of the fact that optimizing the performance of the whole supply chain, rather than individual organizations that constitute a supply chain, is the way to go. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Copyright © 2021, Innocent Senyo Kwasi Acquah, Micheline Juliana Naude and Sanjay Soni License
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